About

Jonathan Wood Design is a strategic branding and design studio based in Vancouver, Canada.

Photo: Chris Thorne

While projects typically go through some form of the steps below, what happens within each will vary depending on your specific needs. Rather than rote implementation of a predefined methodology, we get to know each partner and devise a tailored way of working together.

Approach

1 Discovery

Nobody knows your brand like you. So the first thing we do is experience what you do. Whether that’s through a workshop session, adventuring in offroad vehicles, sitting in a forest café, or riding bikes through the mountains, the end result is to go into everything with an open mind to search for better questions and really understand the core of your business. Out of discovery, we arrive at a handful of key truths about your business which pave the way for strategy.

2 Strategy

We distill our key takeaways from discovery to arrive at your ownable brand statement; the big idea at the heart of what you do. Everything from your purpose and personality, to competitive landscape and demographics, to resources and scale, in order to map out a smart way to execute on that statement.

3 Creativity

Building off the strategic framework, we’ll create a visual and verbal identity guideline document that reflects the ambition of your business and spirit of your people. Logos, colour palettes, image treatments and tones of voice are created to discover what will deliver the most authentic and memorable, result.

4 Delivery

We bring life to your brand across platforms, helping to create a variety of expressions of the brand voice. We wrangle complex technical constraints to create powerful experiences. We love building partnerships that allow for a brand to evolve and change over time.

Expertise

Brand Architecture
Brand Guidelines
Brand Strategy
Brand Voice
Campaigns
Environmental Design
Naming
Photo Direction
Packaging
Marketing Materials
Video Direction
Visual Content
Visual Identity
Website Design

Awards & Recognition

The Wall Street Journal
‍Communication Arts Magazine
The Society of Graphic Designers of Canada (GDC)
COUPE Magazine
Applied Arts Magazine
HOW Magazine
PDN Magazine

Clients & Brands

With respect

Land acknowledgment

Jonathan Wood Design is located on the traditional, ancestral, and unceded territory of the Coast Salish peoples, including the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh-ulh Temíx̱w (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations. We respect their connection to this land and are committed to incorporating Indigenous perspectives into our work.