Identity for the destination sea-to-sky eatery and café.

Nestled between the mountains and ocean of West Vancouver British Columbia, in a beautifully restored mid-century modern building, Isetta is a destination café for car and motorcycle enthusiasts, cyclists, and outdoorsy types wanting to refuel in beautiful surroundings. Spearheaded by Thomas Eleizegui, who is well-known for his cycling-themed Vancouver café, Musette, envisioned a place that offered its guests tranquility and coziness in nature.

We developed a visual language that reflected the modernity and approachability of Eleizegui’s vision, that allowed for fun, playfulness, an encouraged guests to share their visit on social media. As an additional consideration, much of the design had to be able to be flexible enough to translate to merchandising products that guests would love to take away from their visit.