The heart of cycling Branding, identity and collateral design for Musette Caffè, a cycling coffee bar in Vancouver, BC. Musette Caffè ExpertiseBrand ArchitectureBrand GuidelinesBrand StrategyBrand VoiceCampaignsEnvironmental DesignPhoto DirectionPackagingMarketing MaterialsVisual Identity Paper and ceramic cup designs. Musette's Super M coffee bag design. Espresso machine livery. Special table markers were developed in the style of racing numberplates. Branded wrapping paper. Window dressing detail. CollaboratorsStirl and Rae Media Haus (Photography)