The heart of cycling
Branding, visual identity, environmental design and collateral design for Musette Caffè, a cycling coffee bar that celebrates the heritage and history of the sport, in Vancouver, BC.
Musette Caffè
Expertise
Brand Architecture
Brand Guidelines
Brand Strategy
Brand Voice
Campaigns
Environmental Design
Photo Direction
Packaging
Marketing Materials
Visual Identity
Paper and ceramic cup designs.
Musette's Super M coffee bag design.
Espresso machine livery.
Special table markers were developed in the style of racing numberplates.
Branded wrapping paper.
Window dressing detail.
Laser engraved bathroom signage.