Feder Cycling Dynamics

Name and identity for Canada’s first cycling wind tunnel.

Brand development and naming for Feder Cycling Dynamics, Canada’s only low speed wind tunnel aerodynamics testing facility specializing in testing and analysis for sport.

The name Feder (German for feather) was chosen for the founder’s heritage, as well as linking aerodynamics to flight, speed and lift aspects of a feather. Clients of Feder wanted to go fast, so the name and brand identity needed to reflect that.